Brand
Logos and brand assets. Everything you need to write about Routines.
The press kit for Routines: the app icon, the palette, the type families, and real captures from the Mac, iPhone and Apple Watch apps. Take what you need, no permission required.
11 MB One archive: the icon at three sizes, the five type families with their licenses, the palette as plain text, and every screenshot on this page.
Please do not stretch, recolor or redraw the icon, and give it room to breathe.
The icon
One mark, on light and on dark.
The same artwork that ships in the Dock, in the menu bar and as the favicon. It is a raster mark: there is no SVG version anywhere, so pick the largest PNG that fits and scale it down, never up.
routines routines The wordmark
The wordmark is typography, not a drawing: the word routines, lowercase, set in Fraunces at weight 600. Set it yourself in Fraunces, which is in the kit, instead of tracing it out of a screenshot.
Colors
The palette: dawn-lit daily print.
Eight colors, the same hex in light and in dark mode. Five carry the layout, three are accents that are meant to stay rare.
Load-bearing
Accents
Type
Three roles, five families.
Every family is open source under the SIL Open Font License, and every one of them is in the kit with its license file. Latin and Hebrew are paired inside each role, so a mixed page falls through per glyph instead of per element.
Display
Open Font License, included in the kit
Your second brain, on your Mac.
המוח השני שלכם, על ה-Mac.
Headlines and the wordmark. Fraunces carries an optical size axis, pinned to 72 at display sizes for the sharper, higher contrast cut.
- Weights
- Fraunces400, 600
- Hebrew companion
- Frank Ruhl Libre400, 700
Body and UI
Open Font License, included in the kit
Every note stays on your Mac as plain markdown.
כל פתק נשאר על ה-Mac שלכם כ-markdown פשוט.
Everything you actually read: paragraphs, labels, buttons.
Time and data
Open Font License, included in the kit
07:30 · 12 RUNS · 1.4 GB
07:30 · 12 ריצות · 1.4 GB
Times, counts, and the small uppercase eyebrow above each section.
- Weights
- JetBrains Mono500, 600
- Hebrew companion
- Heebo400, 500, 700
Product screenshots
The Mac app, light and dark.
Real captures at 2x, straight out of the app, no mockups. The page shows the theme you are reading in; both files are one click away, and both are in the kit.
iPhone and Apple Watch
The apps in your pocket and on your wrist.
Device captures at full resolution, with no mockup frames around them. Add your own frames if your layout needs them.
Home on iPhone
Meetings on iPhone
Recording on iPhone
An event created from one line
To-dos on Apple Watch
Tap to record, on the Watch
Recording in progress, on the Watch
Usage
The short version.
- These files are here for press, reviews, tutorials, and anyone writing about Routines. You do not need to ask us first.
- Do not stretch, rotate, recolor or redraw the icon, and leave clear space around it.
- Do not use the mark or the wordmark in a way that suggests Routines endorses you, sponsors you, or is partnered with you.
- Screenshots show the app as it is today, and the app keeps moving. Pull a fresh copy from this page when you publish.
Take the whole thing.
One archive with everything above, ready to drop into a deck, a review or an article.
Missing something? Tell us what you need.